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First
Los Angeles, CA		 + Branding
+ Identity
+ Creative Direction
+ Interactive Art Direction
+ Motion Graphics Art Direction		 First is a Los Angeles-based streetwear and lifestyle brand that focuses on athletics
and its relationship to hip-hop music and popular culture. The objective was
to develop a brand that was clean, high-end, and attracted urban males, 20-35 years
old, that valued high fashion, street credibility, and intelligence. I designed
the identity, designed print collateral, explored custom patterns, and provided
art direction for photo shoots, website, and brand movie.
Branding + Identity

First - Supafrenz - Identity


   First - Supafrenz - Branding
Interactive Art Direction

First - Supafrenz - Website   First - Supafrenz - Website
First - Supafrenz - Website


   First - Supafrenz - Website
Photography Creative Direction

First - Supafrenz - Photography Creative Direction


   First - Supafrenz - Photography Creative Direction
Pattern Explorations contributed by Moses Aipa, Creative Director of Incase Designs

First - Supafrenz - Pattern Design


  
Brand Movie Art Direction

First - Supafrenz - Brand Movie   First - Supafrenz - Brand Movie   First - Supafrenz - Brand Movie   First - Supafrenz - Brand Movie
First - Supafrenz - Brand Movie


   First - Supafrenz - Brand Movie   First - Supafrenz - Brand Movie   First - Supafrenz - Brand Movie
Printed Banners

First - Supafrenz - Banner Design   First - Supafrenz - Banner Design   First - Supafrenz - Banner Design   First - Supafrenz - Banner Design
© Supafrenz 2005-2015


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