Niida
Bangalore, India
Partnership with Lucid |
+ Identity
+ Print Collateral Guidelines
+ Pattern Exploration
+ Packaging Art Direction |
Niida is a Sanskrit word that means 'nest'. Niida, located in India, is a sustainable brand
that merges traditional craft techniques with modern-themed designs. The objective
was to design a brand that spoke to a growing design-forward sensibility in India
and abroad. I developed a unique brand solution that included an identity, print collateral guidelines, pattern exploration, and packaging art direction.
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