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My Experience
Senior User Experience Designer
SurveyMonkey.com
Palo Alto, California
November 2014 – Present
Improving the Design & Create online-survey experience for over 20 million users worldwide.
Senior Interaction Designer
Ancestry.com
San Francisco, California
March 2012 – November 2014
In 2014, I collaborated with a multi-national team to concept and design a new web app that combines Family Health History and DNA-data to provide users a health profile of potential risks.
In 2013, I worked on a lean team of developers to design an iOS 7 app named Find A Grave that allowed users to locate cemeteries and GPS coordinates of graves.
In 2012, I designed for the Content Image Viewer, the primary way users view old documents. Customer success doubled from 5% - 12% through design improvements and rigorous testing.
Owner
Supafrenz
SF + LA, California / Cebu City, Philippines
February 2005 – Present
Through my personal design practice and strategic partnerships, I have designed for over 120 clients from nine countries on four continents, ranging from music and film to fashion and technology. See Partnerships & Contract.
Lead User Experience Designer
Imageshack / yFrog
Los Gatos, California
July 2011 – March 2012
yFrog was Twitter’s leading image-hosting service provider. Twitter developed its own image service, forcing yFrog to pivot to a new business model. I worked with the CEO to concept both the web/mobile user experience and visual design for a new social network that was Twitter-independent. To diversify their products, I also worked with an iOS/Android Developer to explore a cloud-based data storage app.
Interactive Design Lead
Incase
Los Angeles, California
May 2004 – February 2005
I revamped the online store and website through an improved
product information architecture and overall look and feel.
User Interface Designer
CDC Technologies
Irvine, California
September 2003 – May 2004
Graphic Designer
Aspenmedia
Laguna Hills, California
August 2002 – September 2003
NGO & Non-profit
JeepNeed
Manila, Philippines
2011-2012
JeepNeed is a program that teaches science in remote areas
of the Philippines through custom-designed and built mobile science labs. I designed press sheets that helped in raising funds for the program.
eKindling
New York, New York / Los Angeles, California
2010-2011
eKindling raises funds to bridge the digital divide in Philippine schools through the distribution of XO Laptops.
A brand new non-profit, I signed on to design their identity, print collateral, and web site.
WE International
Manila, Philippines
2009-2010
WE International is focused on providing education and health resources to residents in Manila’s Smokey Mountain landfill.
I redesigned their identity and collateral to support its initiative to elevate their profile to raise awareness to their cause.
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Partnerships + Contract
The UDDA
San Francisco, CA
2012-Present
Concept visual design for Fortune 500 clients that include SAP, TiVO, and Ford.
Lucid Design India PVT. LTD.
Bangalore, India
2007-2012
Provided branding, identity, packaging, and user experience design for international clients.
Organic, Inc.
San Francisco, California
June 2011
Brought on as a Senior User Interface Designer for Wal-mart’s first ever iPad app. The app helped Organic become 2011’s Best Creative Agency of the Year.
iFluidmedia
Kuala Lumpur, Malaysia
2009-2011
Supplied information architecture, visual design, and managed the development of custom content management systems for clients in Japan and abroad.
Flux Branding
Los Angeles, California
2005-2011
Designed and built websites for Los Angeles clientele, ranging from automotive, to F&B and Residential Developments.
Longo Design
Los Angeles, California
2005-2009
Partnered with Art Director Frank Longo to design and develop interactive experiences for Los Angeles fashion and film clients.
Education
California College of the Arts
BFA, Graphic Design with an emphasis in New Media
1998-2002
Studied under Terry Irwin, Michael Manwaring, Mark Fox,
Bob Aufuldish, Eric Heiman, David Karam, Adam Brodsley, Mike Abbink, Kevin Farnham, and Michael Vanderbyl.
University of San Francisco
BFA, General Courses
1998-2002
Recipient of the 2002 Thatcher Prize. The award is given to most outstanding Design Project by a Student. |