As a hands-on player/coach, I am the sole designer for agentic-first workflows and rapid prototyping, working with engineers to implement capabilities that truly accelerate how research really works. My designs for the mobile-first respondent experience have helped clients like SpencerStuart achieve higher-than-ever completion rates for hard-to-reach audiences.

I serve as the Head of Design at TrueDot, a seed-funded AI-native research platform that automates tedious research tasks without compromising methodological rigor. In this role, I inform product strategy in partnership with the CEO, Lead Researcher, and Chief Data Scientist. I also lead brand creative design, including the company's identity and marketing collateral.

The platform provides enterprise-grade insights with 10x faster workflows. TrueDot is trusted by teams who can't afford bad data, including OpenAI, The University of Arizona, and SpencerStuart.

Visit TrueDot.ai
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D E C 2 0 2 3 – P R E S E N T

I partner with the Lead Product Manager to design new features and capabilities that streamline the complex, manual workflow between Underwriters, Brokers, and System Admins.

Visit Joshuins.com
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Joshu is a platform that enables insurance professionals to develop, launch, and distribute digital insurance products quickly and without the need for coding.

M A Y 2 0 2 3 – P R E S E N T

Designed and launched a new behavioral interview experience, improving process efficiency and candidate satisfaction for a critical part of Meta’s recruiting funnel.

Led the design for the Recruiting Product team's "Accelerate" pillar, a complex enterprise product used by multiple user types (recruiters, candidates, hiring managers) to drive hiring at a global scale.

Oversaw the design strategy for tools supporting interviewer training, scheduling, candidate evaluation, and offer generation, directly impacting Meta’s ability to hire the most talented and diverse workforce in the world.

Meta Behavioral Interview Experience Case Study

D E C 2 0 2 1 – O C T 2 0 2 2

Owned the design for the core SurveyMonkey experience (creation, sending, and data analysis) for both self-serve and enterprise customers, impacting a user base of over 25 million people.

Managed a team of 6 high-performing product designers, providing hands-on mentorship and career development to grow their skills and strategic impact.

Led the design team’s vision and strategy for key initiatives, including a major product redesign and the implementation of a new design system.

N O V 2 0 1 4 – N O V 2 0 2 1

Self-Serve & Enterprise Case Study

Zoom x SurveyMonkey Vision Case Study

In-Product Rebranding Case Study

Respondent Experience Vision Case Study

Video – Respondent Vision Reel

Supafrenz is my design practice - I operate at the intersection of culture and technology. I thrive in 0-to-1 design because I easily navigate and problem-solve at multiple altitudes. I concept frameworks for understanding, analyze data to inform, and deliver elegant, insights-driven solutions.