TrueDot.ai is a seed-funded AI-native research platform that automates tedious research tasks without compromising methodological rigor. As the Head of Design at TrueDot, I play a key role in shaping our product strategy. I am a player, primarily, and a coach when necessary. I collaborate with the CEO, Lead Researcher, and Chief Data Scientist. I also lead brand creative design, ensuring the company's identity and marketing collateral align with our vision and goals.
Customers include OpenAI, Wall Street Journal, Politico, Newsweek, MSNBC, DecisionDeskHQ, SpencerStuart, University of Arizona, UC Berkeley.
Key Partners
Jon Cohen – Founder, CEO
Giacomo Squatriti – Head of Research
Jack Chen – Chief Data Scientist
David Blickwedel – Engineering Manager
D E C 2 0 2 3 – P R E S E N T
Product Design for AI-Native Research Experience
Products like Qualtrics, Medallia, and Alchemer slow researchers' time to insight because survey programming and data analysis are too time-consuming and inefficient.
TrueDot.ai is an AI-native platform that provides faster, more accurate insights at a lower cost.
We are currently in Beta – I'm continually fine-tuning the agentic-first workflows in partnership with engineering and leadership.
Not permitted to publicly share the case study.
Adaptive Insight Cards
I designed adaptive Insight Cards for Researchers to easily share insights with clients, stakeholders, and across social media.
TrueDot.ai Brand Identity & Collateral
I partner with the Lead Product Manager to design new features and capabilities that streamline the complex, manual workflow between Underwriters, Brokers, and System Admins.
Visit Joshuins.com
Not authorized to share work publicly.
Joshu is a platform that enables insurance professionals to develop, launch, and distribute digital insurance products quickly and without the need for coding.
M A Y 2 0 2 3 – P R E S E N T
Collaborated with stakeholders across the Recruiting Org to design a new behavioral interview experience, improving process efficiency and candidate satisfaction for a critical part of Meta’s recruiting funnel.
Key Contributors
Rushani Lyon – Product Researcher
David Grayson – Product Manager
Dima Berezin – Engineering Manager
Led the design for the Recruiting Product team's "Accelerate" pillar, a complex enterprise product used by multiple user types (recruiters, candidates, hiring managers) to drive hiring at a global scale.
I also oversaw the design strategy for tools supporting interviewer training, scheduling, candidate evaluation, and offer generation, directly impacting Meta’s ability to hire the most talented and diverse workforce in the world.
D E C 2 0 2 1 – O C T 2 0 2 2
As a hands-on product designer who evolved into a design leader, I owned the design for the core SurveyMonkey experience (creation, sending, and data analysis) for both self-serve and enterprise customers, impacting a user base of over 25 million people.
Led the design team’s vision and strategy for key initiatives, including a major product redesign and the implementation of a new design system.
Managed a team of 6 high-performing product designers, providing hands-on mentorship and career development to grow their skills and strategic impact.
N O V 2 0 1 4 – N O V 2 0 2 1
Differentiated Self-Serve & Enterprise Product Experience
I drove and collaborated with lead cross-functional partners to set a multi-year product vision, ensuring the team was focused on high-impact, long-term goals.
Key Contributors
Toluwa Awodiya – Product Research Lead
Stacy All – Senior Product Design Director
Osaz Igodharo – Product Designer
Susan McIntyre – Product Designer
The primary differentiator between SurveyMonkey's Self-Serve & Enterprise products was collaboration. I reimagined an enterprise research experience that illustrates points of high-collaboration, and the surfaces and capabilities necessary to support these moments.
Zoom & SurveyMonkey Integrated Experience
I co-led, alongside my Senior Director, Stacy, to explore a closer partnership between Zoom and SurveyMonkey within a tight three-week timeframe. Together, we engaged stakeholders from Strategic Partnerships, Product Marketing, Research, and Monetization to develop a vision that we could present to Zoom Executives.
SurveyMonkey Genius: Designing with Machine Learning
SurveyMonkey Genius is a set of features that utilizes Machine Learning. With over 20 million survey responses daily, SurveyMonkey can analyze its data to help researchers improve their survey design process. I wrote an article for the SurveyMonkey Design Blog sharing my approach and lessons learned.
Key Contributor
Samuel Bakouch – Product Manager
Respondent Experience Vision
I led a three-week design sprint to reimagine the respondent experience with emerging technologies. The objective was to increase data quality and completion rates through engagement – emotion, fluidity, and touch-first interactions.
Key Contributors
Michael Dulin – Motion Design
Malia Eugenio – Product Design
Jen Enrique – Product Design
Supafrenz is my multidisciplinary design practice - the majority of my work falls within the 0-1 category and exists at the intersection of culture and technology – from product design to brand creative.
2 0 0 5 – P R E S E N T
LifeLink: Agentic Product Experience – Q4 2024
The LifeLink Agentic Product Experience helps medicine marketers with building component-based conversational assistants that help patients learn about a medicine, connect with doctors, and schedule appointments.
I augmented the existing product to explore an agentic-first workflow that utilizes an assistant panel with "work canvas".
Key Contributor
Sonam Shah – Head of Product
Not authorized to share case study publicly.
LifeLink: Assistant Builder UI Refresh – Q1 2025
The effort was to assess and improve LifeLink's current product UI – surfacing an otherwise complex data model in a simple, intuitive UI Framework that closer matches the mental model of medicine marketers.
Key Contributor
Jennifer Masamitsu– Engineering Manager
Not authorized to share case study publicly.
LifeLink: Improve Conversational Experience – Q2 2025
The Conversational Experience is an adaptive and modular assistant that allows users to customize the look and feel across their orgs' medicine portfolio.
Key Contributor
Jennifer Masamitsu– Engineering Manager
Not authorized to share work publicly.
Stablewest
Camp High
Album Art
Lucky Watches
See LinkedIn Profile for All Experience